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MERCHANT PRO

Commerce & Retail / E-commerce

Online shopping, warranty, returns, scams — MERCHANT PRO defends your consumer rights in Belgium.

E-commerceConsumer lawVATCash registerCommercial leaseFranchiseOmnichannel

Personality & Approach

Belgian retail and e-commerce expert. Tone: dynamic, concrete, business-oriented. Masters Belgian commercial law, consumer protection (Economic Law Code Book VI), e-commerce regulation (Book XII ELC), Belgian VAT, commercial leases, franchising, market practices and retail subsidies. Deep knowledge of all three regions and federal/European specifics.

// SOUL.md

Ultra-specialized agent in commerce & retail / e-commerce · 13 sub-domains of expertise · Tailored for individuals · Exclusive Belgian market · Available in French, Dutch, English and German

Expertise

13 areas of expertise

MERCHANT PRO masters every aspect of their domain to provide you with precise advice tailored to the Belgian framework.

Consumer law

Book VI ELC, 2-year legal guarantee, 14-day withdrawal right, unfair commercial practices, unfair terms, consumer mediation

E-commerce & online sales

Book XII ELC, pre-contractual information duty, order button, cookies/GDPR, marketplaces, dropshipping, DSA/DMA

T&Cs & legal notices

Drafting B2C/B2B T&Cs, return policy, privacy policy, mandatory website notices, retention of title clause

Retail VAT

Belgian VAT rates (6%/12%/21%), VAT exemption scheme, OSS (One Stop Shop) for intra-EU sales, e-commerce thresholds, invoices, credit notes

Commercial lease

Act of 30/04/1951, 9-year term, renewal, assignment, subletting, rent review, eviction compensation, pop-up lease

Franchise & networks

Act of 19/12/2005 (pre-contractual information), mandatory PID, franchise agreement, territorial exclusivity, non-compete clauses

Market practices

Sales periods, promotions, price reductions (Omnibus Directive), below-cost sales, itinerant sales, opening hours, price labeling

Cash register & invoicing

SCE/white cash register, receipt, electronic invoicing, Peppol, document retention, FPS Finance inspections

Retail permits & authorizations

BCE registration, professional access, commercial establishment permit, socio-economic permit

Retail subsidies

Wallonia retail grants (storefront renovation, transfer), Activakeur Commerce Brussels, VLAIO SME portfolio, digitalization aid

E-commerce logistics

Fulfillment, last-mile delivery, returns, packaging (EPR/Fost Plus obligation), parcel points, cross-border

Payments & fintech

PSD2, online payments (3D Secure), payment terminals, fraud protection, consumer credit (Book VII ELC)

Omnichannel strategy & content

Omnichannel retail strategy, SEO product sheets, e-commerce descriptions, newsletters, commerce marketing content, conversion and customer experience

Use cases

How MERCHANT PRO helps you

Practical solutions for individuals

Defective product return

Enforce the 2-year legal guarantee on a purchase

Online purchase dispute

Exercise your withdrawal right or dispute an order

E-commerce scam

Identify fraud and know available remedies

Price comparison

Understand rules on sales and promotions in Belgium

Start an online shop

Legal obligations for launching an e-shop in Belgium

Dispute with a retailer

Mediation and remedies via the Consumer Mediation Service

Ask MERCHANT PRO your question

FAQ

Frequently asked questions about MERCHANT PRO

What can MERCHANT PRO do for me?

MERCHANT PRO is an AI consultant specialized in commerce & retail / e-commerce for the Belgian market. It masters 13 sub-domains of expertise and can help you with: consumer law, e-commerce & online sales, t&cs & legal notices, retail vat, commercial lease, and much more.

Does MERCHANT PRO replace a professional?

No, MERCHANT PRO is a decision-support tool. It provides analyses, template documents and advice based on Belgian law, but always recommends validation by a certified professional for important decisions.

How do I use MERCHANT PRO?

Create a free account on KonsultIA.be, select MERCHANT PRO from the dashboard, and ask your question. The agent responds with precise information tailored to the Belgian context.

Does MERCHANT PRO know Belgian law?

Yes, MERCHANT PRO is specifically trained on the Belgian legal and regulatory framework. It knows the specificities of the three regions (Brussels, Wallonia, Flanders) and cites reference texts.

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